Infographic produced by Absolute for Intel on connected devices
23 / 01 / 2015

Big Ideas need a big platform

Author

Faye Hodgkiss

Category

Blogs

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Absolute were approached by Sandra Rendgen, an author at Taschen, who was publishing a book ‘Understanding the world: The Atlas of Infographics’ The book is aimed at portraying the increased relevance of infographics in today’s society, comprising of over 300 historic and contemporary Infographics explaining our remarkable world. We are pleased to say that the book contains ‘The Internet of things’ which was an infographic project Absolute produced for IT giant, Intel. The infographic depicts the explosion of connected devices since the birth of the internet and the PC.

The importance of presenting information visually is ever increasing due to the digital media era, and seemingly infographics are key to the communication of statistics. Designing a great infographic is having the ability to portray facts and statistics in a visually engaging, and easily understandable format, Something that here at Absolute, we have seen an increase in over the past 12 months. More and more clients have approached us to help communicate their data efficiently and effectively, and in an engaging way. Be this to their prospective customer base, or even for internal communications.

Absolute infographic for Intel featured in book, Understanding the world: The Atlas of Infographics

The book

Gigantic and frail at the same time, our world keeps changing at high speed. New communication technologies have downsized the distances between far away continents. Data processing and network systems are changing our ways of living and working. Each second social networks are distributing myriads of information and news. Traditional mindsets are constantly being challenged and it is not easy to keep up with this evolution.

This book presents a visual atlas of the world, focusing on the first quarter of the 21st century in a broad collection of information graphics, but also presenting many historical graphics from the last 150 years, putting our current situation into perspective. Divided into five big chapters, the book collects a cross-section of data from a variety of fields. How have political and economical weights shifted globally since the beginning of the century? How does the pending threat of climate change shape our thinking?

More than 300 historic and contemporary infographics from sources such as Fortune, National Geographic, or The Guardian illuminate not just design professionals, they provide answers for everyone who is eager to understand how our world works. Nigel Holmes, one of the masters of information design introduces the book to the reader, and illustrated with over 20 images the historical essay by Sandra Rendgen frames how we have been looking at our world numbers for centuries.

The book is available to purchase on Amazon.