Revealing Underwear

We recently worked with London based lingerie company, Pounce Underwear. CEO and founder Colin Dow, wanted to create a website which reflected the premium nature of the products he produced. He approached Absolute after being impressed with the work we had done previously for high end lingerie boutique, Dolci Follie.

The site needed to be a clean, simple and elegant ecommerce store. The brief was to ‘let the product and imagery take the lead as the focal point of the consumer’s eyes, letting the backdrops be sophisticated yet simple navigational tools’

It was a request that the site was built in shopify to ensure ease of CMS management from the client. The platform offers a simple admin function, and is relatively easy and cost effective to build in. The finished product is here pounceunderwear.com

‘Thank you for all of your help. I will be definitely be recommending you to manage any future projects’ – Colin Dow, CEO, Pounce Underwear Ltd.