When you have a wealth of great content, ideas, products, services and key messages that you want to communicate to your customers, there can be a temptation to include it all. But when it comes to websites and online campaigns, often less is more. But how do you choose what to include and how to present it?
Digital planning – making sure the right content gets delivered in the right way
Designing, planning and creating a website takes a lot of different considerations. Not only do you need to be tech savvy and a great communicator, you also need to understand how best to present information.
Following on from our digital workshops and research, at Absolute we spend time planning your digital campaign. That means for a new website, for example, we look at how the information is structured and layered, determine how to make the user journey as seamless as possible and discover new ways to improve the user experience – all while making sure your target audience is engaging with the brand and acting upon its message.
At Absolute, we map out everything from content audits and wireframes to information architecture and user journeys, which are all backed up by our extensive research and insights, so you’ll always know why we’re making our recommendations and what the end result will achieve for you.
Can your website or digital communications work harder for you? Get in touch to see how we can help.
We love to play the host, and you’ll always find a warm invite at our newly expanded offices in Bolton, Greater Manchester. Or, if you’d prefer, we’re more than happy to come to you.
To find out more about the services we offer, get in touch with us today.