Incorez What makes great customer chemistry?

Founded in 1986, Incorez Ltd is an industry leading manufacturer of polyurethane and epoxy technology supplied globally to producers of coatings, adhesives and sealants.

Through our research, we discovered that many companies within this sector lack personality, and there is always a tendency to just show the end product. We wanted to break that repetition, so we decided to focus more on the people involved and the process of ‘custom chemistry’, which is just as important as the final application itself. We captured the very essence of the company, the staff performing their roles and the customers they work with, through the production of an essence video which showed employees that may never be customer facing, but play a vital role in keeping the business moving.