iPushPull Take control of your data

The animation

As with any project we started with a detailed workshop session to get to grips with the product, its purpose and its intended user. From here we developed a visual style to fit the brand, a script to tell the story and a storyboard to create a visual narrative. This storyboarding process allowed us to break down the highly complicated nature of the product focus only on the most important elements: the problems MS Excel users face and the solutions iPushPull generates in order to increase team efficiency and improve overall productivity.

Once the storyboards were agreed they were passed onto our animation team. We recorded a voiceover, sourced a backing track and brought the whole piece to life in Adobe After Effects.