NB Colour Print Colourful personalities

Often known just as ‘NB’, this was Absolute’s cue to create a more engaging and colourful brand language that tapped into their very northern, straight talking approach and their real passion for print.

To bring the brand to life we organised two days of photography, a location photoshoot and a studio photoshoot. The aim of the location photography shoot was to showcase the personalities behind the scenes at NB. The employees in the print environment and to also get close-up with some of the print equipment, ink and tools that the NB team use everyday. The studio photography shoot was based down at Absolute's in-house studio facility. The purpose of these print object based images was to communicate the colourful nature of the business and to reinforce the new NB tone-of-voice.