Stronger structures, stronger relationships.

Taziker Industrial Stronger structures, stronger relationships.

Taziker Industrial Ltd (Taziker) is a multi-discipline specialist contractor, providing structural refurbishments and strengthening throughout the UK. The company and its divisions employ over 500 people across the UK; serving a variety of demanding markets in the road, rail, utilities and defence industries.

When the team at Taziker approached Absolute to create a new website, we quickly realised that we’d need to look at the brand first, so this triggered a brand development process.

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Sector

Services

Deliverables

  • Brand Creation
  • Web Design
  • Web Development
  • Studio Photography

The idea

Bold and brave are two words that define our approach at Absolute, so partnering with a company such as Taziker was perfect for us. Every feat of engineering is executed with vision, strength and skill so we believe that their visual identity should be executed with the same approach.

During workshops with the employees and senior management we discovered that they really understood who they were and their purpose, although this understanding didn’t translate in their marketing communications. Together we came up with the positioning statement ‘Stronger Structures, Stronger Relationships’ to really get across the personable aspect of the brand alongside their engineering capability to form the basis for the creative work.

Known as TI for some years, we thought it was time that the full name ‘Taziker Industrial’ was brought back to build on the heritage of the brand whilst moving forward visually to represent all they are today.

Positioning for the new brand identity - Stronger Structures. Stronger Relationships.
A collection of steel structure graphics were created as brand device graphics
Absolute created van graphics to be deployed on Taziker Industrial's vehicles

The Delivery

The existing communications were quite generic and didn’t showcase what was different about Taziker. At Absolute, it’s all about taking time to understand the essence of a brand, which then sets the tone and forms a distinct and recognisable visual identity. 

We were so inspired by Tazikers technical drawings that we developed a series of illustrations to use creatively across brand elements, balanced with confident, reassuring and personable copy in a new typeface to allow this formal and corporate business to connect on an emotional level for the first time. 

For the suite of stationery, we opted for a bold streamline and colour palette with lots of space. The heavy stock was chosen carefully to exude confidence, personality and purpose.

Bespoke cover and sleeve created for the new Taziker Industrial brochure
Detail of the Taziker Industrial brand marque on the brochure cover
A spread from the new Taziker Industrial brochure
A spread from the new Taziker Industrial brochure
A spread from the brochure highlighting the word TRUST within some bold typography

The result

Using inspiration from the typography seen on steel structures and photography of the real workforce behind the Taziker brand, our client now has a distinct and powerful suite of marketing communications that they can be proud of.

Studio Photography by Absolute Agency - Tom Taziker
Studio Photography by Absolute Agency - Graham Moor
Studio Photography by Absolute Agency - Paolo Benedetto
Studio Photography by Absolute Agency - Michael Taziker
Studio Photography by Absolute Agency - Nigel Taziker
The new Taziker website is fully responsive and looks great on mobile and tablet too