The global ecommerce industry continues to grow at an incredible rate, regularly breaking into new markets and changing the way we carry out every day tasks. Who could have imagined a decade ago that we would pay for things with a phone? Whether you’re looking to improve your existing ecommerce offering, or you’re looking to break into online retail for the first time, we are here to make sure that your ecommerce website will help to maximise your sales.
Online retail solutions
from the ground up
When it comes to ecommerce, there are a number of factors to consider. Driving people to your website, helping them find what they are looking for, while providing them with the best experience possible are all key to securing sales and gaining repeat business by inspiring customer loyalty.
At Absolute, our integrated approach – covering customer insights through digital research, responsive website design and user experience, as well as bespoke website development – plays a key role in ensuring online retailers can get their ecommerce (and mobile commerce) solution just right.
Developed with Magento
While we have experience in a range of ecommerce platforms, we favour Magento when developing an ecommerce website solution. There are two main options when you choose Magento; the Enterprise Edition is mainly aimed at large business needing enterprise-class features to suit an extensive requirements specification, while the Community Edition is open source and free to download and more than well enough equipped to handle the requirements of most small to medium businesses, and even some larger businesses.
The substantial set of features packaged with Magento mean that it will be able to match the majority of business needs, with common features including a user friendly admin interface, product cataloguing, a multi-tier pricing system, product reviews, rule-based promotions and shopping cart promotions and efficient order and customer management. As well as the core set of features, another reason we favour Magento is the flexibility it offers us to extend features to match your needs and customise the front-end so we are able to implement a design that will provide your customers with the best browsing experience.
and third party integration
As well as integrating with shipping carriers and payment gateways, such as WorldPay and SagePay, Magento also allows us to integrate other third party systems and channels such as eBay, Amazon and other well known online marketplaces to ensure that your business gets maximum exposure to help generate extra revenue without having to manage your product catalogues and orders in multiple places. Further still, Magento even is able to provide a data feed for Electronic Point of Sale (EPOS) Systems.
Increasing traffic to
your ecommerce website
There’s no use in having a brilliant ecommerce website if your potential customers can’t find it. Using our digital marketing experience, we can drive sales to your business using a variety of search engine optimisation techniques and delivering considered pay-per-click (PPC) campaigns that will give you a great return on investment.
Getting returning visitors is just as important as first time visitors, and we can help make sure this happens by using techniques such as remarketing, using a newsletter sign up system as a basis to produce email marketing campaigns, as well as recommending unique campaigns and promotions.
High sales conversions
and customer satisfaction
Of course, the best way to ensure returning visitors is to provide them with a great and effortless user experience that leaves them with a really positive impression of your brand. They say first- impressions are everything and this starts with a unique but familiar website design that is easy to use and navigate – whether it is viewed on a computer, mobile phone or any other device.
As well as ensuring high sales conversions, we also want to increase your average transaction value (ATV) at the same time. We design your landing and product pages to use sales techniques from the retail industry in order to achieve this, and Magento offers product upsell and cross-sell options that allow us to do so in such a way that it can easily be managed going forward.