If your website looks dated, takes ages to load, fails to reflect your brand or engage with your audience, you need to do something about it – now. Technology and customer expectations are changing rapidly – and if your website is lagging behind, it could really affect your business performance.
If your website looks dated, isn’t responsive or mobile friendly, takes ages to load, fails to reflect your brand or engage with your audience, you need to do something about it – now. Technology and customer expectations are changing rapidly – and if your website is lagging behind, it could really affect your business performance.
Good user experience,
not just for your visitors
You don’t need us to tell you about the importance of having a great website. We understand it can be a daunting task to find the right agency to design a website for you. At Absolute, we take the stress out of great website design and cover all parts of the process from wireframing, concept creation, art direction, template design, and right through to AB testing.
User friendly websites
designed for your audience
Of course, first and foremost, your website has to be user friendly. Our web design team have great experience in a wide range of sectors including sport, retail, education and tourism, as well as having the benefit of all the great insights found through our high quality digital research. All of this amounts to a unique, on-brand website design that will provide a great user experience tailored to meet the needs and wants of your visitors, allowing them to find useful and relevant information, reach important calls to action and achieve key goals. We leave no stone unturned in making these actions as easy as possible; creating user stories to consider things as your users see them, comparing navigation patterns to find the one most suited to your content, mapping out different user journeys and simplifying decision points to keep your users from feeling overwhelmed or lost. This stage in our research-driven design process will usually involve the production of wireframes to help visualise how the above translates onto a webpage.
Responsive web design
means mobile friendly
It’s a given that any website we design will be responsive across all platforms – whether desktop, mobile or tablet – to make sure all users get the best experience and impression of your business, regardless of the device they’re using. A responsive website is a must-have now with more and more devices hitting the market and with the mobile audience growing rapidly year on year, to the point where it now exceeds desktop traffic. Google have openly endorsed responsive web design and said they strongly favour websites that are mobile friendly when returning search results when that search has been made on mobile. Our mobile first approach ensures your website is mobile friendly from the outset, before we start scaling up to utilise the additional real-estate available as devices get larger and screen sizes increase, ensuring a consistent and rich experience throughout. A responsive website design is a much more future-proof investment as by nature it is all-inclusive, a trait that should effectively prepare the website for the release of new devices.
engage with your audience
And better still, we’re doing some pretty cool work with personalised websites. It’s not enough for your website to speak to the masses – it needs to speak to individuals. So if you want to engage more effectively with your different target audiences – depending on who they are, where they’re based and what they’re looking for – we can help. Personalisation can be particularly effective on an ecommerce website and is already a common feature for most leading retailers, but these principles can be applied to other websites too. Using a number of web development techniques such as geolocation, behavioural pattern detection, and data capture through user profiles or mailing list subscriptions, you can find out a lot about your visitors. This information can be used to serve them more relevant, targeted content and calls to action – studies show that doing so can lead to improved conversions than non-targeted alternatives. Of course, in collecting this information there is an obligation to ensure it is used ethically and respect the privacy of your visitors – something we are able to guide you on so that you are comfortable in knowing your users will be left with a positive feeling towards your brand and the personal experience they received.
We love to play the host, and you’ll always find a warm invite at our newly expanded North West studios in Bolton, Greater Manchester. Or, if you’d prefer, we’re more than happy to come to you.
To find out more about the digital services we offer, get in touch with us today.