A modern look for Giggleswick
Giggleswick is a modern co-educational day and boarding school with a 500 year old history, that offers a wide range of learning opportunities for everyone and is situated in the stunning rural location of the Yorkshire Dales.
The Giggleswick is very much a boarding school of the 21st century – welcoming, flexible, busy and happy. A school where the notion of participation – or joining in – is central to its ethos, and a school which emphasises excellence and the values of respect and tolerance.
The initial brief to Absolute was to take a holistic view of the existing Giggleswick brand, undertake a full brand audit and develop a modern design system that was cohesive and could be easily implemented. From our initial research, we created an identity that sought to differentiate the school from its competitors and convey clearly to its audience a sense of the school and its personality. We then designed a brand guidelines document from the assets created that provided clarity and guidance on the use of the school’s new identity.
I am delighted with the website and the way you were able to translate our brief.Sue Hird, Marketing Director
Bringing the brand to life
The next stage of the project was to develop some of the brand assets. We organised a photography shoot to create a library of images to be used across all print and digital channels as well as a comprehensive video production highlighting the main areas of the school. From this, we then started to implement the brand across all the schools collateral, from main prospectus, mini brochures (Junior School, Boarding and Year 7) to stationery, press advertising and signage.
One of the most important marketing assets was the design and development and a new custom built website powered by our own iCMS Educate content management system. The website is the central hub for all the main school information that is updated by Giggleswick’s in house marketing team, with day to day support from Absolute. We worked with the school and guided them through the development process as well as understanding the personas of their target market and delivered a user journey that works well across that user group. The end result is a website that is clean, well packaged with easy to reach information.