GRAHAM Construction

GRAHAM Construction

GRAHAM is one of the largest Construction and Asset Management businesses in the UK and Ireland.

The biggest of the divisions within the GRAHAM group is GRAHAM Construction, which operates across three business areas - Building, Civil Engineering and Interior Fit-out.

Together they have a team of 1,900 people who deliver all kinds of innovative projects. Recruiting the right kind of staff is imperative to the growth of GRAHAM, and they needed a website which would not only showcase who they were, but would attract young staff to the up and coming business.

A 2 day photoshoot in Liverpool and Manchester to expand GRAHAM's library of people photography

Photography

GRAHAM had an already impressive photo library which they had collected over the years, the project photography was great, but the people photography lacked impact. Absolute conducted a 2 day photoshoot at 2 different site locations in Liverpool & Manchester. The result was a catalogue of hero shots, which can be seen throughout the website.

A carefully measured photoshoot in Liverpool at this bio-mass plant
Overseeing the Liverpool site in Liverpool on this photoshoot
Location photoshoot at this building renovation and conversion in Ancoats, Manchester
Location photoshoot on-site in Liverpool with a crane
Location photoshoot on-site in Liverpool with a digger
Photoshoot at GRAHAM's mill conversion in Ancoats, Manchester
Capturing the hard work at this photoshoot in Manchester
The only hold up at this photoshoot in Manchester were these ceiling supports

Website design & development

At the time GRAHAM contacted us, the careers section occupied a small section of the main GRAHAM website. This wasn’t working for the HR team, as there was too much information to sit within this section, and there wasn’t the capacity for it to expand. GRAHAM made the decision to purchase a new domain, and create a separate website, which could still be accessed via the main site, but also allowed them to promote the stand alone URL at careers fairs etc.

This shift allowed for more creative freedom in the design process, and also allowed us to re-look at navigation style, and a modern, fresh approach to the brand. We built upon the GRAHAM brand palette and logo, but introduced a new and distinctive typeface to make the site really stand out.

GRAHAM's new responsive website brought to life by the great photography
Absolute helped GRAHAM Construction develop their tone of voice
Icon set developed for GRAHAM to use across different media
Icon set developed for GRAHAM to use across different media
A new mobile friendly responsive website was essential to GRAHAM Construction's online presence