iPushPull

iPushPull

iPushPull is a start-up technology business who have developed and produced a revolutionary new software application. The software (also called iPushPull) links remote MS Excel spreadsheets and other desktop applications in order to deliver secure live data to all desktop and mobile devices.

Due to the complex and innovative nature of the software, the marketing team at iPushPull were having difficulty explaining its power and capability to potential clients. Absolute were briefed to create a short animation that summarised the purpose and function of the new software using simple, concise language that even a layman could understand.

The animation

As with any project we started with a detailed workshop session to get to grips with the product, its purpose and its intended user. From here we developed a visual style to fit the brand, a script to tell the story and a storyboard to create a visual narrative. This storyboarding process allowed us to break down the highly complicated nature of the product focus only on the most important elements: the problems MS Excel users face and the solutions iPushPull generates in order to increase team efficiency and improve overall productivity.

Once the storyboards were agreed they were passed onto our animation team. We recorded a voiceover, sourced a backing track and brought the whole piece to life in Adobe After Effects.

An individual icon used as part of a larger motion graphic in the animation to convey various communication channels
An individual icon used as part of a larger motion graphic in the animation to convey various communication channels

We always get our idea down in storyboard form before we begin production of an animation