The trials of the Pendle witches in 1612 are among the most famous witch trials in English history, and some of the best recorded of the 17th century.
This project marked an important time in our local history, celebrating the 400 year anniversary of the Lancashire Witch Trials. The aim was to promote a trail that follows all the historical landmarks of the famous story of the Pendle Witches from Barrowford to Lancaster.
Running across digital, print and social media, our approach to this integrated campaign was based on ‘discovery’. We created the brand mark and strap line before developing an interactive trail map which involved plotting historical sites and key partners. This was then integrated into a pocket information book distributed to 35,000 people through two key tourist magazines.
The campaign generated over 16,000 page views on the new landing page in the 3 months after launch, with a further 50,000 page views on witch-related pages and product, with a total exposure to over 3 million people. Making it one of Marketing Lancashire’s most successful campaigns to date.
Absolute provided us with striking and dramatic creative for our 2012 Lancashire Witches CampaignSally, Marketing Manager