Rowton Hall Hotel & Spa

Rowton Hall Hotel & Spa

Rowton Hall is a beautiful 4AA star country house hotel and spa, located just outside the heart of Chester. Built in 1779 the elegant Georgian manor house is now a luxury wedding venue and hotel which boasts a health club, spa and conferencing facilities.

Absolute were appointed by the family run business to look after their digital identity, branding and marketing.

Absolute conducted market research before creating a new brand identity for Rowton Hall

Clear Brand Strategy

The first phase of the rebranding process involved working directly with the family to discover where they felt the hotel sat in the marketplace. Several workshop sessions allowed us to develop a strategy to reposition the hotel brand and help the family shout about not just their popular wedding venue, but their excellent conferencing facilities, award winning restaurant and state of the art health club and spa. A refreshed identity was developed across the hotel's print and promotional material, before it was implemented into the new website. We also carried out a two day photo shoot across each area of the hotel to put the spotlight on their facilities.

Absolute were appointed by the family run business to look after their digital identity, branding and marketing
Absolute commissioned and art directed a photoshoot for Rowton Hall to be used on the new website
Absolute were appointed by the family run business to look after their digital identity, branding and marketing

Frameworks

With clear direction gained from the initial sessions, Absolute began creating information schematics, site plans, and wireframes for the new Rowton Hall website. With a focus on increasing inbound enquiries and bookings across the whole business, Absolute created an SEO plan at this early stage, auditing their current online content and creating new copy for key areas to increase their natural search engine performance.

Absolute art directed the photoshoot and the website design

Increase in Traffic

156%

Its been a pleasure working with Absolute on our rebrand and responsive website

Gordon, Rowton Hall
With this in mind, Absolute made the new website responsive down to mobile, giving users the best experience across desktop, tablet and smartphone devices

Responsive Web Design

With content improved and consistent throughout the site, our team created a new look and feel for Rowton Hall, with bespoke photography highlighting each facet of the business. A clever drop down menu was also fixed to each page, which allows visitors to see availability and make a booking no matter where they are on the site. Many customers who visited the old website were getting a poor experience and first impression of Rowton Hall when attempting to browse the website on a mobile or tablet device. With this in mind, Absolute made the new website responsive, giving users the best experience across desktop, tablet and smart phone devices.

Absolute designed a fresh, clean user journey for visitors to the site to ensure ease of booking and increased revenues
Several workshop sessions allowed Absolute to develop a strategy to reposition Rowton Hall
Absolute designed a fully responsive website for Rowton Hall using a bespoke CMS