Campaign The delivery
We always like a brave approach to our concepts and on this occasion we needed one of Swifty’s guest riders – Leon Coleman – to be the same on a Swifty Air as we wanted him to gain as much airtime on his ride as possible in order to get the shot for the main campaign image. Leon didn’t fail to deliver and we managed to capture the real essence of this scooter.
The other aspect of our outdoor photography was to capture the scoot commute usage of the Swifty Zero and the Swifty One fold-away scooters. We took the guest riders out onto the streets of Manchester and captured some cool lifestyle photography whilst bringing the ‘Go Anywhere’ positioning to life.