The School Bus
The School Bus is a revolutionary online resource, created by leading education specialists HCSS Education. Developed for schools and academies, the portal provides documentation, assets and downloads from key contributors within the business community to help them run their institutions more efficiently.
Absolute were brought on board to develop a creative, strategy focussed campaign to launch the project, and encourage both contributors and schools to sign up.
The Launch Event
First up, to begin raising awareness of the project amongst contributors, we planned and organised an exclusive preview “launch” event at The National Space Centre in Leicester. This invite-only event was attended by companies hand-picked by HCSS and identified as the “top of the class” in their field. The contributors were important to help develop quality content for the schools, academies and colleges that signed up at the main launch. In keeping with the school theme we created a “lesson timetable” for the day and on arrival all the delegates received their own branded lunchbox filled with useful information about the product; a copy of the presentations on a branded USB drive, a branded school exercise book and pencil for notes, and of course some retro sweets.
With contributors “on board” the School Bus, it was now Absolute’s task to put the concept in front of the many schools and academies that the portal was created for. With potential customers spread all across the UK, we needed to create an accessible way for them to see and use the portal first hand before signing up.
We decided that it would be better to take the concept direct to the potential users, in the form of a nationwide tour. We created a branded double-decker “school bus” kitted out with the latest IT and presentation equipment, and planned a 18 stop tour visiting major cities in the UK. Here, schools and academies in the area could visit and try the portal out for themselves before getting on board!
Print and Digital Assets
Absolute created a wealth of new brand materials utilising the new, hand drawn illustrations we created in-house to bring the brand to life. This included stationery, brochures, leaflets, name cards, storage media, personalised invites and banners stands. As well as creating printed invitations, we also produced launch Invites digitally which were distributed via several bespoke email templates, via Mailchimp. Each invite was personally tailored to drive a call to action to attend either the contributors launch or the main tour bus launch.
We have been overwhelmed with the results since we launched the school bus. A big thank you to the team at Absolute.Les Venus, HCSS Education
Schools on board