Trust Music

Trust Music

Music can transform children’s lives. As part of the Manchester Music Hub, Trust Music work with local families, schools and other organisations to make sure that all children get the chance to play music, achieve great things and inspire others.

The brief to Absolute was to capture the passion that these children have for their music, and the passion that all of the team at the charity have, for helping the children to succeed. We started by positioning Trust Music as an inspiring charity that is inclusive and from this, developed the line ‘Put your heart into music’. This was then a good steer for creating the heart-shaped headphones brand mark.

Absolute were tasked with Brand Development and created a brand identity and brand mark for Trust Music

Putting their Hearts into it

We got the chance to meet the inspirational children involved in the project when we staged a photography shoot at the Bolton Music Centre, where we had over 30 children playing instruments and singing their hearts out. A very talented bunch.

Absolute worked on brand positioning for Trust Music, coming up with the strap line 'put your heart into music'
Absolute staged a photography shoot at the Bolton Music Centre after creating Brand Guidelines Document
Absolute art directed a shoot for Trust Music, staging shots of instruments and children using an emotive photography style
Absolute created an image bank for Trust Music using the photography assets from the photoshoot

Brand Guidelines

To make sure the brand remained cohesive going forward, we produced a set of brand guidelines that were easy to follow, easy to understand and contained all the necessary assets to help the charity become more recognisable as a worthy organisation.

Absolute created a simple brand guidelines document for trust music, ensuring consistency within their communications
Absolute staged a photography shoot at the Bolton Music Centre after creating Brand Guidelines Document

When we met the team at Absolute, we knew that we had found the right company.

Patricia, Trust Music
Absolute created the typography for Trust Music which were incorporated into the Brand Guidelines Document